Program scenario
Pipeline Builder
Challenge sellers to complete targeted prospecting and pipeline-building activities that support commercial priorities.
Sales & Performance
Focus sales teams on the behaviors that move performance.
Create targeted challenges around pipeline, prospecting, product priorities, account growth, and other measurable actions — with recognition and incentives tied to progress.
Performance with purpose
Incentivize more than the final number.
Results matter, but the behaviors that produce those results happen throughout the sales cycle. Changemaker lets organizations create challenges around the activities they want to encourage while giving participants a clear path to progress and recognition.
- Pipeline-building activities
- Product and campaign priorities
- New-account and growth initiatives
- Milestone-based incentives and recognition
Read the transcript
Everyone rewards the closed deal. The behaviors that build pipeline happen weeks earlier.
Changemaker turns those behaviors into a challenge your sellers can actually join.
Set up Pipeline Builder: complete prospecting touches, book discovery meetings, finish the new-product certification. Set the timeline, assign points.
Sellers see exactly what counts, complete each activity, and track progress against the goal.
Sales managers review and approve meetings in one queue, with a final sign-off where the program calls for it.
Validated activity earns points and recognition, redeemable for rewards from All Digital Rewards.
And sales leadership sees which behaviors are moving, by team, in one view.
Changemaker. Focus meaningful sales activity with a clear path to progress.
Narration voice is AI-generated.
Common scenarios
Programs teams can organize with Changemaker.
Program scenario
Product Focus
Create a focused campaign around a priority product, message, or launch activity.
Program scenario
New Account Growth
Organize actions that help teams pursue new-account and growth opportunities through measurable milestones.
Program scenario
Performance Sprint
Run a short, time-bound challenge that concentrates attention on a defined performance behavior.
How Changemaker works here
From priority to measurable progress.
The same operating model connects each application: a defined priority, structured participant action, appropriate validation, meaningful recognition, and a clearer view of progress.
Define
Turn the business priority into a clear challenge and set of activities.
Participate
Give participants a straightforward path to take action.
Validate
Use completion requirements or manager approval where appropriate.
Recognize
Connect meaningful achievement with recognition, points, or rewards.
Measure
Track participation, completion, progress, and program activity.
Measurement
See participation turn into progress.
Participation
See who joins and stays active in the challenge.
Activity completion
Track the activities participants complete and validate.
Performance progress
Track participation in the behaviors the program is designed to reinforce.
Recognition & rewards
Understand where achievement is recognized or rewarded.
Ready to explore?
Focus meaningful sales activity with a clear path to progress.
See how challenge-based participation can reinforce the sales behaviors your organization values.